Praecip is where Ugandan parents go to decide. Sponsored placement puts your school in front of them while they are still comparing, clearly labelled, editorially supervised, and reserved for schools we have verified.
38k
Parent searches / month
146
Districts covered
24k
Newsletter subscribers
1 in 3
Searches end in a contact
Where you can appear
A sponsored slot at the head of the school-rankings tables, clearly badged "Featured", never mixed into the ranked rows. Your position on merit is untouched.
Top-of-page placement on the district and sub-region pages families browse when they search close to home, Buganda, Western, Eastern, Northern.
A single "You might also consider" card beside the shortlist comparison, shown only to parents already looking at schools in your tier and curriculum.
A sponsored feature in the fortnightly parent newsletter, open intake, an admissions evening, a new A-Level stream. One school per send.
The firewall
A directory parents trust is the only thing worth advertising on. These three rules sit between the money and the editorial, and they are not negotiable, for any school, at any spend.
Editors who write school verdicts and the 12-axis ratings cannot see who advertises. Buying placement changes where you appear, never what we write about you.
A "Featured" or "Sponsored" tag rides on every paid placement, in the same type size as the surrounding content. Parents always know what they are looking at.
You must hold a claimed, verified profile before you can buy placement. We do not sell visibility to schools we have not been able to confirm exist and operate.
The formats
Schools growing local intake
From UGX 100k / month
Featured card on the district and sub-region pages where your catchment families search. Rotated fairly with at most two other schools per region.
Schools with an open admissions window
From UGX 250k / term
A coordinated push across rankings, region pages and one newsletter feature, timed to your intake window. Built with our school-relations team around your calendar.
Schools with a moment to announce
From UGX 180k / send
A single sponsored story in the fortnightly parent newsletter, one school per send, written with you and labelled as sponsored.
Indicative rates. Final pricing scales with school size, region competition and campaign length, your school-relations contact will build a quote against your intake calendar.
From enquiry to live
Your school must hold a claimed, verified profile. If you have not claimed it yet, we start there, it is free.
Choose the placements and the intake window. We check region availability and confirm the rate.
Our team drafts the card and any newsletter copy; you approve every word before it runs.
The campaign runs. You get an impressions-and-clicks report and a review call at the end.
Send us your enrolment goal and your admissions calendar, and we'll come back with a placement plan and a rate. No commitment to start the conversation.
From Trends & Insights
Reading the RFP, pricing the bid, and the documentation that gets you shortlisted instead of binned. The end-to-end on tendering to schools.
From quoting an annual figure against a termly budget to forgetting the delivery cost, the avoidable errors that sink otherwise strong bids.
What happens to your tender after the deadline, who reads it, and the three things that move a bid from the maybe pile to the award.
A widening salary delta is reshaping who teaches where, and pulling experienced UCE and UACE markers out of government classrooms.
